Brainstorming is a method that is incredibly popular today. With it, you can find alternative ways to solve complex problems. In addition, it allows the individual to reveal his inner potential. This method is most often used in large teams at meetings when you need to come to a specific decision.
Brainstorming is a method that implies that all participants in the process will show pronounced activity. The situation, when employees of one enterprise express their individual opinion in turn, allows everyone not to stand aside and be heard. In the conditions of modern reality, when the boss often does not have the opportunity to devote time to each employee, this method is just a godsend.
History & Description
The method of brainstorming (brainstorming) first appeared in 1930, and it was described much later - in 1953. The author of this concept is the American researcher Alex Osborne. At one time, this scientist defended free speech andrecommended his method mainly for the correct planning of any business activity. Brainstorming is still used by leading businessmen to organize and conduct business. Its usefulness is noted: labor productivity is growing, profits are increasing, new ideas appear as if by themselves.
The essence of the brainstorming method is as follows: managers and employees gather in the meeting room. The general task to be solved during the meeting is voiced. Each of the participants has the opportunity to openly express their point of view, challenge the partner's concept, discuss the results, and make additional assumptions. From the outside, it seems that colleagues deliberately oppose different concepts to each other in order to reach a new understanding of the essence of things.
Direct brainstorming
This is the most common option, allowing you to quickly solve an urgent problem. Direct brainstorming implies that during the process the most significant and relevant issues related to the implementation of certain projects, the development of activities, etc. will be discussed. Not many modern leaders realize that it is possible to hold regular meetings, planning meetings and various gatherings, using creativity. One has only to add a little variety to the boring course of professional everyday life, as employees begin to generate stunning ideas themselves. The head can only be surprised at where all this potential has been hiding so far. ApplicationThis method allows you to improve relationships in an established team, overcome various psychological barriers and barriers.
Reverse brainstorming
Used when a certain concept turned out to be unprofitable for some reason, reached a dead end, and a new one is urgently required. This implies that the participants in the process will actively challenge each other's thoughts. Disputes and polemics are allowed here. Reverse brainstorming is useful when there are irresolvable contradictions in the enterprise that require radical intervention.
Employees can say whatever they really think, their freedom is not limited by anything. It is hardly possible to find something as effective and efficient as the method of reverse brainstorming. Description of the problem, focused attention to details of several people at once will allow you to approach the issue in time and from the best side.
Individual brainstorming
It can be used when a person urgently needs to reach a specific result, but for some reason a professional crisis has befallen him. Brainstorming is a method that a creative person can use in moments of temporary loss of productivity. Its uniqueness lies in the fact that it effectively acts even on one person who is alone with his own thoughts. You can have internal dialogues with yourself and come up with bold, unexpected solutions. The result of such actionswill surprise you soon. All that is required is to allow yourself to think in a limited time frame (say, a few minutes), with a specific, well-defined task in front of you. Unfortunately, many people from childhood get used to thinking in common stereotypes. Brainstorming methods allow you to overcome the stereotyped perception of the world and reach a higher level of worldview.
Technology of carrying out
This concept includes three main periods. They must be carried out consistently and with great care.
1. Formulation of ideas. At this stage, the goal is formulated, the necessary information is collected. Participants in the process should be aware of what kind of information they are offered for consideration. All voiced ideas are usually recorded on paper so as not to miss anything important.
2. Formation of a working group. Participants are divided into idea generators and experts. The first are people with a developed creative orientation, imagination. They offer non-standard ways as a solution to the problem. Experts discover the value of each idea put forward, whether they agree with it or not, motivating their choice.
3. Analysis and selection of proposals. Criticism and active discussion of proposals are appropriate here. First, the generators of ideas speak out, after that the floor is given to the experts. Proposals are selected based on inference and creativity. Any non-standard approach is welcome andtherefore viewed with particular interest.
The leader must control the process, observe the progress of the discussion of the problem. In the event of a controversial issue, he necessarily brings clarity, clarifies the details, directs the further development of thought.
Additional terms
Despite the emerging desire of young and promising leaders to immediately start using this psychological tool, a competent approach is required here. You can not use it too often, otherwise it will lose the element of novelty and will be perceived by employees as something ordinary and everyday. One of the main conditions for conducting is the surprise of use. Participants should not specifically prepare for the meeting, think through the moves used.
The leader needs to know the general direction of the conversation, but he will not be able to determine in which direction the discussion will go in any case. Topic brainstorming techniques are great because they allow you to openly express your point of view. People may not be attached to the consequences of what was said.
Brainstorming method: reviews
Participants of this concept note that with its use any meetings are more interesting and productive. The method is reminiscent of the simultaneous inclusion of several "light bulbs" that light up in the heads of different people at once. Brainstorming allows you to take into account not only the judgments of specialized specialists, but also related industries. In other words, it covers many spectrums,It helps to look at the same situation from different angles. In addition, after the introduction of the method, relations in the team become more open and trusting.
Involvement in the process
Usually at meetings and planning meetings there is a "one-man theatre". One boss is speaking, and subordinates are forced to listen to long monotonous lectures and agree with him. This is incredibly tiring and unnerving for the latter. The personality of employees is suppressed, it turns out to be squeezed into the narrow framework of official duties. Sometimes employees, for one reason or another, prefer not to voice the ideas that arise in their heads, do not strive for self-expression.
As a result, the motivation to work "with a twinkle" is lost, putting the soul into the process. The method of brainstorming allows you to remove psychological clamps and barriers, makes it possible to manifest the individuality of employees. Being psychologically involved in the process, a person increases his productivity.
Creativity
Agree, this concept cannot be called everyday and often used. Most of all, it is resorted to when the issue requires some kind of ambiguous solution. The method has become widespread in creative teams, where there is a need to move away from everyday life and immerse yourself in solving a creative problem. As a rule, a positive result is not long in coming.
There are a large number of such concepts thatmean different meanings. This is where brainstorming comes in handy.
11 class
Technology for implementing Alex Osborne's concept can be used to organize graduate classes. In the senior level, students are often offered tasks that contribute to the awakening of non-standard ideas. This is a very useful acquisition, since individual characteristics of the individual are taken into account, existing abilities are developed, and the necessary skills are strengthened. The more freedom will be provided for the implementation of the thoughts that arise in the head, the more courageous the undertakings of young researchers can become. The method provides that students themselves will strive to achieve the goal. Feedback from participants is overwhelmingly positive, as teenagers appreciate being treated with respect.
Instead of a conclusion
Brainstorming is a method that has gained popularity relatively recently. More and more leaders are choosing to use a non-standard approach in dealing with everyday moments.
