The life of modern man is closely connected with his activities. Success in any business and especially in business depends on many factors. Some of them are difficult to influence. But there are those that simplify or complicate the movement up the career ladder. One of these factors is the overall image. This is the appearance of a person and everything that is directly connected with it: hairstyle, clothes, accessories.
Dimensional image - what is it?
It's hard to deny the importance of first impressions. It is believed that an opinion about a person is formed in the first five seconds of communication. But during this time, you can only say a few words. Our appearance speaks for itself - physique, accessories, clothing style, hairstyle, general grooming - all this is a dimensional image.
Influence on others through appearance should not be underestimated. Those who plan to make a career should learn how to look right in any environment. Compliance with the appearance of the situation is one of the components of the image,followed by business people. A formal suit at work, a tuxedo or evening dress at the reception, always appropriate accessories and a car that suits the status.
Components of a dimensional image
As mentioned above, the overall image consists of many components. The other person is perceived as a whole image. Therefore, self-feeding technology requires the most conscious and thoughtful approach. Not a single element should stand out from the created image, so as not to create dissonance.
Dimensional image includes a number of elements:
- Features of the human figure. It is well known that subconsciously we endow a stranger with certain character traits, depending on the parameters of his body. Moreover, these characteristics may not correspond to reality at all. If you are planning a public career, then you should think about bringing the figure to the accepted standard.
- Clothing is one of the leading components - the correct formation of a business image depends on it.
- Hairstyle. This concept includes hair color, haircut, styling, cleanliness and he althy appearance. The head should be washed, the roots dyed, the haircut should be selected according to the type of face.
- Every item in the wardrobe. Accessories and surroundings. They should be given special attention. Bag, watch, belt, jewelry should be of good quality and recognizable brands. The surrounding elements that create a dimensional image include a car, an office and a study with furniture directly.
Features of the image of a business person
Any person, whether he wants it or not, creates his own image and thereby broadcasts to others his position and attitude towards the world. There are quite a few professions in which success and career advancement are directly dependent on appearance. Or rather, from the ability to properly present yourself and create a dimensional image.
There are no unimportant things in business. Everything that surrounds a person works either for him or against him. The dimensional image of a business person will differ from the image of an athlete or an artist. It is distinguished by the special thoughtfulness of all elements, the general restraint of colors and discreet elegance. An important factor is the cost of the costume and accessories. The high cost of the image should not be evident, but at the same time be quite noticeable.
Business image of men
A man engaged in business or making a public career must consciously form the right appearance. He should take into account all the necessary components to always be on top.
There are a few general guidelines to make building a business image easier:
- Business attire is a suit combined with a shirt and tie. It is very important to choose a jacket and trousers according to your figure. They should be slightly loose and of optimal length. Pants should not open the ankle, but they should not touch the ground either. The sleeve of the jacket should be up to the bone of the wrist, so that the cuffs of the shirt can be seen. The color should be chosen based on the season. On theautumn-winter - dark, for spring-summer - light. Pure blacks and whites should be avoided - these shades are too specific.
- Business people wear long-sleeve shirts and a tie for a suit.
- Shoes should be seasonal, with a closed toe and be sure to lace up. Sneakers, moccasins, Velcro slippers, sneakers are not allowed.
- A business man should carefully monitor the condition of his hands and especially nails, dirty nails with burrs are unacceptable. Of the jewelry on the hands, an engagement ring and high-quality expensive watches are acceptable.
- Hair must be well groomed and neatly cut.
- For business documents and personal belongings, a quality leather briefcase should be purchased.
Business clothing for women and other features of the overall image of a business woman
It is much more difficult for women who make a career to create an appropriate business image for the situation. Most often they have more choice, but this is often confusing. In addition, any lady wants to look feminine enough and still feel comfortable in a work environment.
To fit into the work image, business attire for women should meet the following parameters:
- It is necessary to maintain a calm color scheme: darker in winter, lighter in summer. Bright colors in clothes are allowed only in accessories, such as a neckerchief.
- Clothes should not be see through. When in doubt, look at the wardrobe detail towards the bright light. Choose denselined fabrics.
- Women are not required to wear a business suit, but attention should be paid to the overall look of the outfit - it should be fairly closed.
- Back shoulders, revealing cleavage, miniskirts, overly tight trousers and other elements that make the image frivolous are unacceptable in the work environment.
- Shoes should be selected with a closed toe and heel. A heel is not a mandatory attribute of a business woman's image.
When creating a business overall image, a woman should pay enough attention not only to clothes, but also to the image as a whole:
- Hair must be natural color. If you use paint, then shade the roots in a timely manner. It is acceptable to wear shoulder-length hair loose, provided it is neatly trimmed, otherwise it must be gathered.
- Neat and discreet makeup for a business lady is an essential element of the image.
- Decorations should be small. Gold and precious stones are unacceptable to wear in the daytime, with the exception of a wedding ring. The ideal option is semi-precious stones and high-quality jewelry.
- The fragrance of perfume should be soft and unobtrusive.
- The hands of a business woman should be well-groomed, with a neat manicure. The decorative coating on the nails should be discreet.
- Choose business accessories carefully.
The influence of physique on the image
One of the most important elements of a dimensional image is the bodily parameters. unconsciouslywe perceive and evaluate people based on their physique. A large person seems more significant and inspires confidence. However, an overly large body is already beginning to scare and inspire distrust.
With proper wardrobe selection, you can smooth out the first impression a little. It is worth striving for average parameters. If you are overweight, you should contact nutrition and sports specialists, this will help normalize it and definitely improve your business image. The most trustworthy people are fit and athletic.
Perception of hairstyle and its influence on the image
Hair is one of the most important elements of the image of any person. The visual perception of the interlocutor often begins with the head. Hairstyle plays a crucial role in creating the desired impression. It sets the main sound of the image and either harmoniously combines or creates the strongest dissonance.
Basic rules for a competent hairstyle for a business person:
- First of all, the hair must be clean. It is absolutely unacceptable to appear in a decent society with a greasy, bad-smelling head. This is a sign of a careless attitude not only to yourself, but also to others. If there is absolutely no time for hygiene procedures, use dry shampoo.
- Hair must be either neatly trimmed or tied back. Long hair, for all its beauty, creates a completely frivolous and non-working look. You should carefully monitor the haircut and visit the hairdresser regularly.
- Gray hair can look very dignified, it adds solidity and confidence. If you prefer to paint over or tint gray hair, regularly update the color on the roots.
The importance of the right accessories for business style
Business image consists of many elements. Of course, the main thing is clothes. But don't underestimate the importance of accessories. They are what complete the look. Properly chosen, they can greatly improve or completely spoil the first impression.
Business accessories include:
- clock;
- briefcase or folder for papers;
- bag for other things;
- pen;
- glasses;
- pants belt;
- headwear and scarf;
- cufflinks for men;
- jewelry for women.
When choosing certain accessories for your work outfit, pay attention first of all to quality and style. Things should be concise in appearance, and at the same time look quite expensive. Rhinestones and excessive brightness are unacceptable. Yellow gold items are considered a sign of bad taste. The exception is the wedding ring.
Belt and briefcase must be made of natural leather of a solid color. It is advisable to have several sets of different colors that match the season and clothing. The frame of glasses should first of all look harmoniously on the face; medium-sized glasses fit best into a business look.
Watch is one of the most important business accessories. Do not buy cheap imitations of expensive brands. You can buy a quality replica from a trustedmanufacturer, but it is better to get the original. Watches are a status thing, and once spent, you will get quality for many years.
When it comes to jewelry, follow the rule - less is more. Earrings, bracelets, beads and rings should be present in business attire very sparingly. It is best to get by with a couple of elements, for example, discreet silver metal earrings and a medium-sized string of pearls. For a daytime wardrobe, it is advisable to make sets of high-quality jewelry, and leave items made of precious metals and stones for ceremonial receptions.
Mistakes in the formation of a dimensional image
Even quite experienced business people can make mistakes when creating their dimensional image. These shortcomings can be perceived as cute features, but on the condition that they are few and not fatal.
Main mistakes when creating a business image:
- Misunderstanding of fashion trends. Business style, for all its considerable conservatism, is subject to fashion trends. For example, a few years ago it was difficult to imagine a businessman with an unshaven face, but the current reality is such that wearing a beard has become an element of style. However, trendy trends should also be avoided. This is especially true of accessories and colors.
- Style elements mismatch. Strict business style does not allow sports relaxation or outrageous brightness. Some indulgence is allowed in the afternoon or during a business trip. For example, a gross violation of business style would bea combination of a strict double-breasted suit made of smooth fabric and moccasins or sneakers. This includes sports bags, excessively large and bright jewelry, unnatural hair color.
- Failure to comply with hygiene standards. Social norms require a person to be clean. All parts of the body should be neat and well-groomed. Clothing should be changed as it gets dirty, and underwear, socks and shirts/blouses should be changed daily. Use deodorants or antiperspirants at any time of the year, but be careful not to mix them with perfume.
- Be careful when using perfume. Remember that your business partners may react completely differently to smell, up to allergies.
- For a business woman, a big mistake is to completely ignore or, conversely, to overdo makeup. Decorative cosmetics should gently and gently emphasize facial features, but at the same time look as natural as possible.
These are the main stylistic mistakes, they create a dissonance in the image, and others will no longer be able to take such a person seriously. Take a close look at yourself in the mirror and remove everything that is too conspicuous. An impeccable business reputation and business image are the key to a successful career.
Who does not need to artificially create a business image
For many people associated with the business sphere, there is no special need for the formation of a business overall image. Enough comfortable and practical clothes and suitable accessories.
These include:
- phone consultants;
- deletedemployees;
- employees not directly involved in customer service;
- trainee students.
