Psychology is one of the most mysterious sciences, since its main task is to reveal the secrets of the human subconscious. In part, she copes with this by delighting us with new terms and interesting observations. One of these was the effect of novelty with all its features and various applications.
Small introduction
The behavior and outlook of most people is based on three main psychological effects: novelty, primacy and consistency. Each of them can be, to a greater or lesser extent, defining for a person. So, the primacy effect is when only the first impressions about an object, phenomenon, or person are remembered, and it is on them that the further opinion is based. For example, the actor who played Harry Potter remained his hero forever. This is the so-called overall primacy effect. As for the effect of consistency, in this case the very "prism of the worldview" is the previous factor. It is he who influences the assessment of the one that follows him. For example, you came to the salon for the first time to makemanicure and you liked the result. You came there for the second time - you liked the result again. Having come for the third time, something did not suit you, and this factor became decisive - you changed the beauty salon. Well, now let's move on to the interpretation of the main term.
Transcript
The novelty effect in psychology is a kind of phenomenon that involves increasing the significance of exactly the information that was received last. At the same time, everything that you knew before is, as it were, forgotten or a priori considered unimportant. As we can see, the effect of primacy and novelty are two opposite concepts. But it is worth remembering that both of them can be inherent in the same person. It's just that in someone's subconscious, the effect of novelty is more developed. This is characteristic mainly of those people who prefer to keep up with the times, are not afraid of change, travel, and are always open to new acquaintances. But the primacy effect most often prevails over conservative individuals who like to delve into the past and live in memories.
Application Methodology
Such a phenomenon as the effect of novelty in one way or another is inherent in all people. Perhaps only grouchy old people can rely solely on initial impressions, and then, most likely, they will do it out of harm, deep down understanding what has changed and accepting it. For this effect to work in your favor, you need to learn how to correctly implement it in your life. This can be done in all areas, the main thing is to catch the "wave" andget a feel for how you and your society react to change. Let's look at exactly where this phenomenon can take root.
For the sake of my beloved
We have long understood that others do not care about us. They evaluate us only instantly, thinking for a second, and then forget. But we believe, although we know that this is not so, that they think day and night about how smart / fashionable / beautiful / rich / successful we are, etc. We try, as it were for them, to become in the eyes of society better, but it turns out that we become better for ourselves. Let's give an example: at school you were the most unpopular person, you communicated with the same hermits, you were not part of noisy companies. But now you are already 30, and you have your own business and a rather interesting social circle. You are popular in it, many influential people know you. When you go to a reunion, you will most likely shock them with this, and make them think differently about you. And after all, most likely you have achieved your success only because you did not have it at school. Now you want to show your classmates that you have become different, they see it and notice it, but after the meeting they again forget about you. It turns out that for the sake of the novelty effect, you have changed for the better.
Favorite job
In this area, a person, using a similar property of his own psyche, can also influence himself and his own bosses. In modern business, as we know,predominantly progressive individuals who are not accustomed to lingering on their first impressions work. They are always actively following the news, including your latest actions and deeds. Let's say that earlier you were a "gray mouse" in terms of work, that is, you were not too responsible for it, you could afford to leave earlier, you were not worried about the success of the campaign. But recently, enthusiasm has begun to appear, a grasp, excitement has appeared. The effect of novelty worked in the subconscious of the authorities - they saw your updated personality. This was the reason for career growth and status. If you work for yourself, then each new success will stimulate you to do more and make you think better and better about yourself.
Family and Friendship
The effect of novelty in communication with loved ones is also very widespread. They literally see us every day, most of them know us from the cradle (ours or theirs - it doesn’t matter). And so it would be foolish for them to judge us by first impressions. After all, you must admit that a mother cannot treat her daughter throughout her life as a newborn toddler. That is, the opinion of loved ones about us is constantly changing. It is worth doing something new - we show them or talk about it, and they begin to think about it a little differently. For example, a boy in adolescence was a "bad boy": he smoked, skipped, etc. His parents suffered from him. But in his university years, he changed by himself: he began to study science, acquired influential acquaintances. Now theyproud of their son. This is the novelty effect within the family.
Pleasure
That same feeling when you experienced something new and now wildly happy about it, can not be compared with anything. This applies to extreme sports, travel, and even stage performances. Why, sometimes a new pair of shoes gives a feeling of unearthly happiness. But we are no less pleased with those things that were nice a long time ago, and now for some reason are forgotten. We remember, repeat and become happier again. It is precisely in such cases that the effect of novelty and primacy in psychology go hand in hand. When you discover something fundamentally new, you enjoy it because it is your first time. And remembering past pleasures, you are attached to the very effect of primacy, causing positive emotions in yourself.
Conclusion
Mechanisms for perceiving reality are a very delicate and individual matter. For some, they are developed in approximately equal proportions, and at the right time, one or another, according to the brain, is most beneficial. Other people "hope" on the effect of novelty, we call them experimenters; or on the effect of primacy - conservatives. Try to find out who you are by analyzing your own actions and judgments, and think about expanding your horizons a bit.
